I was called to complete the animated portion of this nationwide insurance commercial: “Puzzled” in the Bundle and Save Series. The brief was to complete and composite three horses of different colors running through a landscape. We also worked on creating the high resolution shot of the horse on the mountain background that is used on the puzzle box in the live action portion of the commercial.
Extreme attention was paid to all the details and quality of the animation. Top Disney artists were hired to create the hand-drawn animation of the horses, the dramatic painted alpine background as well as the effects such as tone, highlites and dust on the ground. All the elements were pulled together in compositing before begin sent to the post house that handled the mapping of the puzzle footage on the puzzle pieces.
It was a fun project to work on and contribute to although at the end of the day one wonders why so much attention is paid to minute details while the beautiful Disney quality segment gets obscured by a big slogan to sell insurance… Fun commercial none-the-less. We love doing that type of work.